Assistant Brand Manager

• Marketing Plan Support & Execution:
• Assist in the development of annual brand plans, marketing calendars, and promotional strategies.
• Execute marketing campaigns across various channels (e.g., digital, in-store, print, TV) in collaboration with internal teams and external agencies.
• Coordinate product launches, innovation pipeline and re-launches, ensuring timely and effective execution from concept to shelf.
• Analyze portfolio for possible optimization and continuous rationalization and reengineering for a leaner and healthier portfolio.
• Support the creation of marketing materials, packaging updates, and advertising content, ensuring brand consistency.
• Assist Category manager in developing the Seasonal calendar by fully orchestrate the 4 main seasons of Abu Auf: Ramadan, Summer, BTS and Year End.
• Develop the marketing calendar for the all categories responsible for by ensuring proper activation , consistency in their communication and content , relevant promotional calendar that will result into topline and bottom line growth as per targets set
• Market Research & Analysis:
• Conduct ongoing market research and competitor analysis to identify trends, consumer insights, and market opportunities.
• Analyze sales data, market share, and consumer behavior using tools like IPOS, Euromonitor or internal sales reports to track categories’ performance.
• Provide data-driven insights, post activity evaluations and recommendations to optimize marketing strategies and product offerings.
• Budget Management:
• Assist in managing the marketing budget for assigned categories, tracking expenditures, and ensuring cost-effectiveness of campaigns.
• Process invoices and maintain accurate financial records related to marketing activities.
• Cross-Functional Collaboration:
• Work closely with Sales, Trade Marketing, R&D, Supply Chain, Finance, and other internal departments to ensure seamless execution of brand plans.
• Liaise with external partners and Agthia central teams, including advertising agencies, media agencies, Insights central team, Innovation central team and suppliers.
• Brand Performance Monitoring & Reporting:
• Monitor key performance indicators (KPIs) such as brand awareness, sales volume, market share, and profitability.
• Prepare regular reports and presentations on brand performance, campaign effectiveness, and market insights for management review.
• Innovation & Product Development Support:
• Participate in identifying and studying new product ideas based on market trends and consumer needs.
• Support the Category Manager in the new product development process, from brief creation to launch.
• Promotional Activities:
• Assist in organizing and executing promotional events, trade shows, and consumer activations.
• Ensure effective merchandising and visibility of products at the point of sale.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-3 years of experience in marketing, preferably within the FMCG (Fast-Moving Consumer Goods) industry.
• Solid understanding of marketing fundamentals, including the marketing mix (Product, Price, Place, Promotion).

Skills & Competencies:

• Analytical Skills: Ability to collect, interpret, and analyze complex data (sales, market trends, consumer insights) to make informed decisions.
• Communication: Excellent verbal and written communication skills, with the ability to present ideas clearly and concisely to various stakeholders.
• Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously, meet deadlines, and work under pressure.
• Creative Thinking: A creative mindset with the ability to contribute innovative ideas for campaigns and product development.
• Collaboration & Teamwork: Proven ability to work effectively in a cross-functional team environment.
• Business Acumen: Basic understanding of business principles, profitability drivers, and the competitive landscape in FMCG.
• Digital Marketing Acumen: Familiarity with digital advertising tools, social media marketing, and e-commerce trends.
• Proficiency in MS Office Suite: Especially strong in PowerPoint/ Canva (for presentations) and Excel (for data analysis).
• Proactive & Results-Oriented: A self-starter with a strong drive to achieve targets and deliver measurable results.
• Attention to Detail: Meticulous in ensuring accuracy and consistency in all brand communications and materials.

Career Path: An Assistant Brand Manager typically progresses to a a Junior Brand Manager role, then potentially to a Senior Brand Manager, Marketing Manager, or Category Manager, and eventually to more senior leadership positions such as Marketing Director or Head of Marketing within the bigger scope of Agthia.

You'll love our Abu Auf family because…

· Abu Auf is an ambitious employer looking to grow massively over the coming years.

· You'll have the freedom to make a difference. You'll put your own ideas into action.

· Our categories will give you great exposure on F&B ranging from Hot Drinks (Coffee,Tea) Healthy SNACKS ( Nuts, Protein Bars, Granola, Dates biscuits…) that will allow people to live healthier lives.

· Our dynamic, ownership-driven culture will bring the very best out of you, every day!

· Always room for new ideas; if you have an excellent idea- please let us know and we can set it in action!

Job Type: Full-time

Application Deadline: 31/08/2025