The Big Picture:
We are looking for an experienced Conversion Copywriter to join our team at Araby Brand.
The ideal candidate will have a strong background in writing high-conversion, performance-oriented content, particularly for digital marketing and E-Commerce.
Your role will be crucial in creating compelling copy across various platforms and channels to drive measurable results.
About The Role:
As a Conversion Copywriter, you will be responsible for crafting persuasive content for landing pages, websites, email campaigns, video scripts, and more.
This position provides a dynamic environment that thrives on creativity and results-oriented writing.
Key Responsibilities Include:
- Write high-converting copy for landing pages, websites, email campaigns, and other marketing channels.
- Develop performance-oriented content focused on driving sales, leads, or other key performance indicators (KPIs).
- Craft persuasive headlines and calls-to-action that engage and drive customer decision-making.
- Create compelling video scripts that align with campaign objectives.
- Collaborate with designers to suggest visual direction and ensure copy aligns with design.
- Write in both Modern Standard Arabic and Saudi dialect with a keen understanding of local cultural nuances.
- Use consumer psychology principles to craft messages that resonate with target audiences.
- Conduct thorough research on competitors, market trends, and consumer behavior.
- Ensure all copy is error-free, with zero tolerance for spelling or grammatical mistakes.
Requirements
- Experience: 2-3 years of proven experience in Conversion Copywriting, preferably in a digital marketing agency or e-commerce/tech industry.
- Performance-Driven: Strong background in writing Direct Response Copy that drives results.
- Language Skills: Proficiency in both Arabic (Saudi dialect) and English (a plus).
- Digital Marketing Knowledge: Solid understanding of digital marketing principles and consumer psychology.
- Headline Crafting: Proven ability to create attention-grabbing headlines that compel users to act.
- UX Writing: Knowledge of UX writing for landing pages and websites.
- Visual Direction: Ability to provide direction for visual elements (even if not executing designs directly).
- Research Skills: Strong research skills to understand the target market, competitors, and audience preferences.
- Attention to Detail: High attention to detail with a focus on precision and quality.
- Video Scriptwriting: Ability to craft concise and engaging video scripts for ad campaigns.
- AI Tools Knowledge: Familiarity with AI Copywriting tools and how to leverage them effectively.
Benefits
What we offer:
- Medical Insurance
- Attractive Bonus system and incentives
- Hybrid working environment
- Flexible working enviroment
- Great learning opportunities and mentorship
- A supportive and friendly team dedicated to your growth
- opportunities for career advancement