Purpose of the job
Managing targeted data (mobile internet and MBB) stimulation programs for the personal prepaid, control and postpaid base that up-lift data ARPU, increase penetration of data services within the base and convert more customers into data users.
Duties and responsibilities
- Prepare engaging and stimulating presentations for new concepts, presenting strategies, quarterly plans and post-launch reviews (T presentations). Presentations must include customer/market insights, figures, KPIs
- Prepare and follow up on all material needed to get approvals (T-1/T0 presentations, business case, budget exercise, NTRA letter)
- Prepare and follow up on all required communication material (scripts, SMS text, VRS waves, CS briefs, OB briefs) proof-read it and assume the role of the customer when receiving it to ensure it delivers the message in an engaging, informative and customer friendly way
- Perform pre-launch tests to ensure SMS/VRS tool is running smoothly and that messages are delivered correctly to the correct target audience
- Give team briefing/training sessions before OB campaigns
- Ensure that pre-launch activities are approved and secured (finance/technology-Siebel readiness)/NTRA) and all teams are briefed about the campaign and their respective roles (CS, technology(development and operations), SMS/VRS teams)
- Closely monitor the in-launch activities campaign performance and system/tools stability and performance and report any concerns/issues on the spot.
- Monitor post-launch activities, ensure that delivery reports and dashboard results (opt-ins/fulfillments) are correct and delivered on time, and report any concerns/issues on the spot
- Request analysis for all completed campaigns through the correct channel (CI insights team/DWH report request) to cover all dimensions typically analyzed in CBM post-launch analyses
- Update regularly team manager and team head with campaign progress and results according to the time-line:
- 1st update: once campaign is launched to confirm Siebel launch success and the launch of SMSs/VRSs/OB calls.
- 2nd update: day 2-3 after campaign launch to report preliminary results of opt-ins, fulfillments, delivery rates, reach rates, and acceptance rates. Update is expected to be daily for the first week, and then on weekly basis if not requested otherwise.
- 3rd update: once campaign is completed to confirm completion of all SMSs/VRSs/OB calls
- Prepare and send emails to top management and any other relevant teams confirming campaign launch. Must include a brief description of the campaign (scope, target audience, time-line, communication channel)
- Prepare and send emails to management and top management and any other relevant teams confirming campaign completion. Include information about volumes of customers contacted, opt-in/acceptance rates and actual fulfillments
- Prepare post-launch reviews in presentation format to be shared with top management and any other relevant teams (e.g. segments).
- Create a checklist of deliverables for each campaign/project and be constantly on top of it and report regularly on its progress
- Review the time-plan regularly for planned actions and ensure adherence to it
- Report any potential show stoppers/delays to the plan in a timely manner
- Contact all stakeholders to ensure adherence to the plan deliverables and dates
- Seek Base Management knowledge (business / functional / technical) through self-learning, or through group forums (CBM calls, newsletters, etc..)
- Follow up regularly on core KPIs (base breakdown, GAs, recharges, revenues, data subscribers, data usage).
- Provide analysis and recommendations using core KPIs highlighting areas of possible actions to enhance performance / recuperate mal-performance at mass level.
- Seek constant awareness of competition (ATL and where possible BTL moves), with assessment of impact.
- Constantly provide correlation of owned area / initiatives to the core KPIs.
Job specification
Education
BA in Business Administration, Economics, Finance
Experience
0-2 years of experience in similar field
Skills and abilities
Excellent analytical, communication and presentation skills