Job Description
Overview
We Are PepsiCo
PepsiCo is a leading name in North Africa’s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region.
Guiding Vision and Regional Impact
PepsiCo’s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers.
Empowering Our People and Communities
Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all.
Diversity and Inclusion Commitment
PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa.
Responsibilities
- Develop and execute the commercial strategy for Modern Trade & D-Commerce channels including hypermarkets, Mini markets, convenience stores & gas stations
- Lead and develop customer Annual Operating Plans to deliver Gross sales, Net Revenue, Share, Executional Key Performance Indicator’s (KPI), and sales targets.
- Develop winning partnerships with customers and with internal PepsiCo stakeholders by influencing multiple levels of the organization.
- Lead cross functionally with sales planning, category management, Finance, marketing, and Supply Chain to ensure delivery of relevant innovation and key initiatives.
- Provide customer/channel expertise and leadership to drive the development of appropriate strategic and tactical plans within channel.
- Activate initiatives and promotions to build brand development and maximize brand performance.
- Identify significant business opportunities and leads cross functional teams for the development incremental and sustainable growth.
- Lead annual negotiations, joint business plans, and promotional calendars.
- Drive in-store excellence, category management, and shopper marketing initiatives.
- Monitor and optimize trade spending and ROI.
- Own the e-commerce P&L across digital platforms
- Build partnerships with online retailers and quick-commerce players.
- Lead digital shelf optimization, content strategy, and performance marketing.
- Collaborate with internal teams to enhance order fulfillment and customer experience.
- Oversee organized trade field execution teams to ensure implementation, merchandising, and route-to-market efficiency.
- Leverage data to identify growth opportunities and improve channel performance.
- Ensure alignment of brand strategies across physical and digital shelves.
- Lead and develop a high-performing team of account managers
Qualifications
- 12+ years of experience.
- Strong Modern Trade experience is required
- Strong experience in execution & operating with business strategies.
- Proven experience in leading and developing teams
- Ability to work cross function/ Build strong positive relationship
- Results Driven (results based on specific efficiency and productivity KPIs within predefined time frames)
- Planning & Organizing (Multiple priority management)