We Are:
NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands.
We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content, and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech.
Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more.
Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood?
Description:
In this role, you’ll manage Google Tag Manager (GTM) for accurate tracking, set up custom tags, and optimize marketing campaigns to drive growth. Collaborating with cross-functional teams, you’ll analyze data, forecast goals, and provide actionable reports. Your expertise in GTM, Google Analytics, and CRO tools will support user engagement and conversion improvements. Basic HTML, CSS, and JavaScript knowledge is helpful for CRO tests, along with strong communication and analytical skills for seamless team and client collaboration.
You'll Do:
- Set up and manage Google Tag Manager (GTM) ensuring accurate tracking and data collection.
- Conduct marketing analyses to support growth initiatives and optimize campaign performance.
- Develop and implement custom triggers, tags, and variables within GTM tailored to business and campaign needs.
- Collaborate closely with cross-functional teams including marketing, design, development, and analytics to ensure GTM aligns with business objectives.
- Communicate and coordinate tag implementations, container merging, and migration processes to streamline tracking efforts.
- Work with the marketing team to analyze historical data and forecast annual marketing goals in alignment with overall business targets.
- Generate detailed, actionable reports to help guide data-driven decision-making across various projects.
- Leverage conversion optimization tools like Optimizely, Unbounce, and WordPress to set up, test, and implement A/B tests and other CRO initiatives that improve user engagement and drive conversions.
- Apply basic web development skills to support and implement conversion tests and optimizations across digital platforms.
You have:
- Experience with Google Tag Manager (GTM) and Google Analytics for digital media solutions and tracking.
- Strong foundational knowledge in HTML/CSS, JavaScript, DataLayer, and web analytics.
- Proficiency in building and managing custom triggers, tags, and variables in GTM.
- Conversion optimization experience with Optimizely, Unbounce, and WordPress, with the ability to implement, test, and refine CRO initiatives.
- Ability to work collaboratively with internal teams and communicate clearly on technical implementations.
- Analytical skills in data analysis, forecasting, goal setting, and comprehensive report creation.
- Familiarity with marketing technology and experience creating presentations for leadership and cross-functional teams.
- A collaborative mindset with the ability to act as a partner to both internal and external teams.
Nice to have:
- Experience in data forecasting and strategic planning based on marketing goals and historical data insights.
- Strong understanding of conversion rate optimization (CRO) and the ability to influence tracking that improves engagement and user experience.
- Exposure to additional analytics or optimization tools like Mixpanel, AppsFlyer, Hotjar, or Microsoft Clarity.