Job Description:
- Work with cross functional teams to establish growth strategies according to revenue goals.
- Create, Manage and experiment with new user acquisition campaigns.
- Manage the relationship with external partners and agencies to ensure we drive traffic and conversions to the company’s products.
- Coordinate with all digital channel partners in launching new campaigns and promoting new content on a regular basis
- Analyze data from published campaigns to monitor revenue performance and discover areas of improvement.
- Following market trends and actively responding to changes that could potentially impact campaign performance.
- Optimizing ongoing campaigns to make they are reaching their maximum performance
- Reporting performance on a weekly to monthly basis with tracking reports for all stakeholders involved.
Requirements
- Bachelor’s degree preferably in Marketing, Business or Communication
- 7 to 10 years of experience in growth and performance marketing.
- 6 years of experience in performance marketing.
- experience and familiarity of App performance management.
- Good project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
- Strong Background of Performance Marketing.
- Strong background in application performance, conversions and installs.
- Strong knowledge of digital acquisition channels and reporting tools (Google Ads, Google Analytics, Meta Ads, Adjust etc.).
- Proven growth track record, with samples and results of past campaigns.
- Fluency in both English and Arabic
- Outstanding written, oral and organizational ability.