Position: Senior Graphic Designer
Organization: O-Trade & Logistics
Job Description:
The Graphic Designer develops and maintains a strong brand identity across all marketing channels, while supporting the company's sales and business growth through visually compelling materials.
Key Responsibilities:
- Lead and oversee all stages of design projects, from concept development to final delivery, ensuring alignment with business and marketing objectives.
- Collaborate closely with marketing and other departments to develop and implement cohesive visual direction across campaigns and platforms.
- Design and produce a wide range of digital and print materials, including marketing collateral, social media content, catalogs, dashboards, outdoor advertisements, presentations, and event visuals.
- Develop and maintain comprehensive brand guidelines to ensure visual consistency across all subsidiaries and customer touchpoints.
- Create visual identities and brand assets for new and existing subsidiary brands (e.g., Rafiki, Florida Gardens, Oulx).
- Design interactive and clickable catalogs for sales teams and internal systems for supplier management.
- Analyze and design data dashboards using tools such as Google Looker Studio to support cross-departmental needs.
- Provide creative direction for multimedia productions, including photoshoots and video content.
- Conduct market research and competitor analysis to identify trends and ensure design relevance and innovation.
- Manage multiple concurrent projects while maintaining high-quality output under tight deadlines.
- Stay current with industry trends, emerging technologies, and best practices to continually enhance the brands creative impact.
- Ensure all design work adheres to brand identity standards and industry benchmarks.
Qualifications:
- Bachelors degree in Graphic Design, Fine Arts, or related field (Masters preferred).
- 4+ years of professional design experience.
- Strong portfolio showcasing branding, campaigns, and high-impact creative projects.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).
- Experience in motion graphics or 3D design is a plus.
- Excellent leadership, communication, and project management skills.