Senior Marketing Specialist

Job Summary:

As a Senior Marketing Specialist for Spacetoon GO, you will play a pivotal role in planning, executing, and optimizing marketing campaigns to promote our titles and services. This position requires a strategic thinker with a strong understanding of customer preferences, market trends, and the ability to collaborate with cross-functional teams. The ideal candidate will possess excellent project management skills, a creative mindset, and a proven track record of successful campaign execution in the entertainment or streaming industry.

Responsibilities:

1. Plan and Execute Marketing Campaigns:

   • Develop and implement comprehensive marketing campaigns for Spacetoon GO titles and services, aligning strategies with business objectives.

2. Coordinate with Teams:

   • Collaborate closely with content, design, and freelance teams to create compelling and effective marketing materials that resonate with the target audience.

3. Monitor Campaign Performance:

   • Conduct regular testing and monitoring of campaign performance, providing timely feedback and recommendations for continuous improvement.

4. Conduct Market Research:

   • Carry out market research and competitor analysis to identify potential customers, market trends, and opportunities for optimizing the marketing strategy.

5. Develop Communication Strategies:

   • Create and implement communication strategies using various channels, including social media, email, television, and paid ads, ensuring a cohesive and engaging message.

6. Manage Timelines:

   • Develop and follow a detailed timeline for all marketing activities, including production schedules, deadlines, and event dates.

7. Project Management:

   • Manage and support the implementation of subprojects and cross-functional initiatives related to marketing campaigns.

8. Proofread Marketing Materials:

   • Ensure the accuracy and consistency of all marketing materials through thorough proofreading.

9. Influencer Collaboration and PR activities:

   • Research and identify potential influencers in the entertainment and streaming industry.
   • Develop relationships with influencers to create collaborative campaigns and content.
   • Negotiate and manage influencer partnerships to enhance brand visibility.

10. Events Marketing:

    • Plan and execute offline events and on-ground activations to enhance brand presence.
    • Manage end-to-end event logistics, including venue selection, asset creation, and event coordination.
    • Collaborate with cross-functional teams to ensure seamless execution of events.
    • Evaluate the success of events through post-event analysis and feedback.

11. Analyze and Report Results:

    • Analyze campaign results and provide comprehensive reports, evaluating the impact and effectiveness of each campaign against key performance indicators.

12. Supervise Campaigns:

    • Oversee the execution of marketing campaigns, ensuring alignment with objectives and delivering measurable success.

13. Define Campaign Goals:

    • Clearly define campaign goals and key performance indicators, aligning them with broader business objectives.

14. Identify Target Audience:

    • Identify and segment the target audience based on their needs, interests, and preferences.

15. Choose Marketing Channels:

    • Select the most suitable marketing channels and platforms for each campaign, optimizing them to reach and engage the target audience effectively.

16. Create Campaign Budget:

    • Develop a comprehensive campaign budget, allocating resources wisely across various marketing activities.

17. Use Marketing Tools:

    • Employ a variety of marketing tools and techniques, such as A/B testing, SEO, email marketing, and social media marketing, to maximize campaign reach and engagement.

18. Track Campaign Performance:

    • Regularly track and measure campaign performance, making necessary adjustments to optimize results.

19. Evaluate Campaign Effectiveness:

    • Conduct post-campaign evaluations, assessing the overall effectiveness and return on investment (ROI), and implement learnings for continuous improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven +4 years of experience in developing and executing successful marketing campaigns, preferably in the entertainment or streaming industry.
• Experiences in Agencies and inhouse activities
• Strong project management skills and ability to manage cross-functional teams.
• Excellent communication and interpersonal skills.
• Analytical mindset with proficiency in data analysis and reporting tools.
• Familiarity with marketing tools and techniques, including A/B testing, SEO, email marketing, and social media.
• Creative thinking and ability to adapt to evolving market trends.
• Exceptional Presentation and storytelling skills are a must.
• Solid Experience in PR and Influencers Campaign Management.
• Hands-on Events Management and  Event marketing campaigns.

If you are a dynamic marketing professional with a passion for entertainment and a track record of driving successful campaigns,
We invite you to apply for this exciting opportunity at Spacetoon GO.
Join us in shaping the future of digital entertainment!