Senior Performance Marketing Specialist

mylo is a fintech platform dedicated to helping millions of people and businesses thrive by providing accessible and responsible financial solutions. Whether you’re purchasing a mobile phone, a new jacket, a flight ticket, a comfy couch, or even covering school tuition, mylo enables you to buy now and pay later at thousands of points of sale across Egypt. Born out of B.TECH—Egypt’s leading electronics and appliances retailer with over 27 years of experience in offering buy now, pay later solutions—mylo brings a legacy of trust and innovation to the fintech space. All mylo products are fully Sharia-compliant, ensuring ethical and inclusive financial practices.

We are looking for a data-driven and strategic Senior Performance Marketing Specialist to optimize our digital acquisition efforts across paid channels. You will play a key role in scaling our customer base, improving ROI, and driving measurable growth through performance marketing campaigns.

This role requires deep expertise in paid media platforms, strong analytical skills, and a passion for experimentation and continuous improvement.

Responsibilities

• • • Campaign Strategy & Execution:
      Develop, launch, and manage performance marketing campaigns across platforms such as Google Ads, Meta, LinkedIn, TikTok, and programmatic networks.
    • Optimization & Scaling:
      Continuously optimize campaigns for conversions, cost-efficiency, and scalability using A/B testing, audience segmentation, and creative iteration.
    • Analytics & Reporting:
      Monitor KPIs, generate insights, and produce regular performance reports to inform strategy and stakeholder decisions.
    • Budget Management:
      Own and manage media budgets, ensuring efficient allocation and maximum ROI.
    • Cross-Functional Collaboration:
      Work closely with product, design, and data teams to align messaging, landing pages, and user journeys with campaign goals.
    • Tool & Tech Stack:
      Utilize marketing tools such as Google Analytics, Meta Business Manager, Google Tag Manager, and attribution platforms to track and measure performance.
    • Trend Monitoring:
      Stay up-to-date with industry trends, platform updates, and emerging technologies to keep campaigns innovative and competitive.

Requirements

• • • 5+ years of experience in performance marketing, preferably in B2C or fintech/e-commerce domains.
    • Proven track record of managing and scaling paid media campaigns with strong ROI.
    • Deep understanding of digital advertising platforms and analytics tools.
    • Strong analytical mindset with proficiency in Excel, Google Sheets, and data visualization tools.
    • Experience with conversion rate optimization and funnel analysis.
    • Excellent communication and project management skills.

Preferred Skills

• • • Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
    • Familiarity with attribution modeling and multi-touch tracking.
    • Knowledge of SEO and organic growth strategies is a plus.
    • Google Ads and Meta certifications are a bonus.