• Conduct keyword research to identify new opportunities for content creation and optimization.
• Analyze keyword performance and adjust strategies as necessary.
On-Page Optimization:
• Assist in optimizing website content, including meta tags, headers, and image alt texts.
• Help improve site architecture and internal linking strategies to enhance user experience and SEO performance
Off-Page Optimization:
• Support link-building efforts through outreach, content promotion, and relationship-building.
• Monitor and report on backlink profiles to ensure quality and compliance with best practices.
Content Support:
• Collaborate with content creators to ensure SEO best practices are followed.
• Assist in creating and optimizing blog posts, landing pages, and other web content.
Technical SEO:
• Conduct technical audits to identify issues affecting site performance, such as broken links, duplicate content, and site speed issues. Support the implementation of technical SEO recommendations.
Analytics and Reporting:
• Use tools like Google Analytics, Google Search Console, and other SEO tools to monitor and report on SEO performance.
• Provide regular reports and insights to the SEO team and management.
Continuous Learning:
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Participate in training sessions and workshops to develop SEO skills.
Requirements
Requirements• Bachelor’s degree in Marketing, Communications, or a related field.
• 5 year of experience as an SEO Specialist or similar role
• Strong understanding of SEO principles and best practices
• Proficiency in SEO tools and analytics software (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs)
• Strong analytical and problem-solving abilities
• Ability to work independently and as part of a team
• Proficiency in both English and Arabic.
• Industry experience in fintech, forex, or equivalent domains is preferred