Brand Manager

Breadfast was founded on dedication, integrity, inclusiveness, and respect. We believe that creating a work environment where we learn from each other, provide honest feedback, and empower each other to take initiative is essential to a healthy, positive, and open culture. We’re always looking for creative and hardworking team players who thrive in a fast and exciting work environment.

The Brand Manager contributes to the success of Breadfast Private Label by driving excellent brand performance through end-to-end ownership of both strategy and execution. Breadfast’s Private Label’s long-term business objectives are ambitious with plans to build cross-category Private Label brands and products that deliver on solid value propositions.

You will be responsible for

• Developing brand strategy across brands and categories leading and supporting new product introduction, portfolio optimization, commercial category management as well as communications
• Conducting financial analysis to improve sales and profit performance as well as taking responsibility for budgets, ensuring most effective use of spend
• Monitoring multiple internal and external brand performance metrics and communicating knowledgeably and rapidly reasons for brand’s performance to a variety of stakeholders
• Gathering inputs from customers and research to recommend corrective actions and improvements for specific categories/initiatives
• Monitoring market and competitor performance, translating data into meaningful and actionable insights
• Leading campaign briefs and digital marketing activities (in-app, promotions,…) alongside the central marketing and commercial teams
  
  
  

This role requires outstanding commercial, brand management, and execution skills and the ability to hit the ground running. The ideal candidate is an organized self-starter that can be effective in fast-paced environments.

You are an ideal candidate if you have

• Strong commercial, brand management or NPD experience in a fast-paced environment
• A proven track record of growing brands through data-informed & creative strategies and tactics
• Excellent analytical and problem-solving skills
• Excellent written English and Arabic
• A winning attitude!