Responsibilities:Content Strategy & Ideation:● Contribute to the development of our content strategy, aligning it with overall marketing goals and brand messaging.● Brainstorm, research, and generate fresh, innovative content ideas that resonate with ourtarget audiences in Egypt.● Stay up-to-date with current content trends, digital innovations, and competitor activities, particularly within the [Your Industry, e.g., FinTech] and Egyptian market.
Content Creation & Production:● Write, edit, and proofread engaging copy for a variety of digital channels, including social media posts, blog articles, website content, email newsletters, ad copy, and video scripts.● Develop compelling visual content concepts and, where applicable, execute basic graphic design and video editing/assembly (or collaborate closely with designers/video editors).● Ensure all content adheres to brand guidelines, tone of voice, and legal/compliance requirements (especially critical in industries like FinTech).● Optimize content for search engines (SEO) where relevant (e.g., blog posts, website copy) to improve organic visibility.
Platform & Audience Optimization:● Adapt content format, length, and style for optimal performance on specific platforms (e.g., short-form video for TikTok/Reels, professional posts for LinkedIn, engaging storiesfor Instagram).● Understand and cater to the cultural nuances and preferences of the Egyptian audience.
Performance Analysis & Optimization:● Track and analyze content performance metrics (e.g., reach, engagement rate, click-through rate, conversions) using analytics tools.● Use data-driven insights to refine content strategies and improve future content effectiveness.
Collaboration & Project Management:● Work closely with the Social Media, Marketing, Product, and Sales teams to ensure content aligns with campaign objectives and product launches.● Manage content production timelines and workflows, ensuring timely delivery of high-quality assets.● Participate in content review and feedback sessions.
Required QualificationsEducation:● Bachelor's degree in Marketing, Communications, Journalism, Creative Writing, Mass Media, or a related field.
Skills:● Exceptional writing, editing, and proofreading skills in both Arabic and English are essential, with a strong ability to craft compelling narratives.● Demonstrated creativity and an eye for compelling visual storytelling.● Proficiency with basic graphic design tools (e.g., Canva, Adobe Express) and/or video editing software (e.g., CapCut, basic Adobe Premiere/After Effects) is highly preferred.● Excellent communication and collaboration skills.● Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.● Passion for storytelling and a keen interest in the FinTech sector.
Experience:● 1-3 years of proven experience in a content creation role.● Strong portfolio showcasing diverse content types (e.g., social media campaigns, blog articles, video scripts, website copy).● Strong understanding of various digital platforms, content formats, and best practices.
الإبلاغ عن وظيفة
