- Create and effectively communicate the digital marketing capability roadmap with the executive team and senior stakeholders. Lead cross-functional collaboration across marketing and technology to define and prioritize foundational and innovative digital marketing capabilities.
- Take responsibility for implementing BTECH's marketing strategy.
- Provide thought leadership, customer research strategy, and oversight for best practice methods and tools that enable strategic insights into customer segments, trends, needs, and expectations.
- Oversee a particular area, product, or service within the larger brand strategy. Involves managing development or delivery (or both).
- Define, design, and deliver significant, compelling, and differentiating experiences for customers and ensure that business areas/units execute the CX digital strategy.
- Manage certain aspects of the external communications system with some guidance from senior colleagues. This could mean being responsible for the development or operation of the system.
- Lead a range of stakeholders in the development of the ideal customer journey, incorporating concepts of reachability, convenience of service and purchase, personalization, ease of use, and flexibility.
- Lead the performance and integration of highly sophisticated analytics to promote understanding of different business areas or critical business challenges/opportunities.
- Lead the implementation of the digital CX business plan, ensuring the right resources are in place to execute the digital CX strategy across the various stages of the customer and product life cycle.
- Collaborate on the development of the digital road map and key strategic enablers, designing the workflow and business processes that allow new applications, products, and services to be rolled out quickly while ensuring that legacy applications and technology operations are maintained at optimal levels.
- Execute strategy to grow digital talent, ensuring the company delivers on its value proposition for digital talent through its talent development and employee experience plans.
Requirements
- Education: Bachelor’s degree
- Post Studies: Marketing Diploma is preferred.
- Years of experience: From 4 To 8
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
- Additional:
- Proven working experience in digital marketing
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Ad words campaigns
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