Director, Affordable Acceleration

Director, Affordable Acceleration

Reports To:
Senior Director, Affordability Acceleration, C&CL AOU

Context (Why This Role is Important)

The Africa Operating Unit (AOU) has a significant opportunity to shape the future of the Coca-Cola category by driving the recruitment of mid/low socio-economic consumers who currently cannot afford our products. This involves ensuring our portfolio is accessible in terms of both pricing and distribution.

Our Affordability strategy focuses on five key pillars:

Right Portfolio – Developing entry packs to address portfolio gaps.

Right Commercial Levers – Optimizing affordability across pricing and execution. Right Picture of Success – Building rituals and scaling up execution excellence. Right Incentives – Driving adoption of returnable packaging with adequate incentives and investments.

Governance & Performance Measurement – Tracking progress through glass investment strategies and capability-building processes.

This role will champion the affordability opportunity by ensuring the right portfolio, building long-term system capacity, and closely engaging with country teams and bottlers to overcome roadblocks and deliver against performance targets in a dynamic market environment.

Key Objective:

Lead and execute a significant part of the Africa Affordability Plan, rooted in three core strategic pillars:

Right Portfolio Development Right Commercial Levers Right Consumer Demand Generation Initiatives

Key Deliverables:

1. Long-Range Plan (LRP)

• Develop actionable plans that translate Africa’s vision into market-by-market priorities for key markets.
• Create guidelines for transformative initiatives such as investment requirements, co-investment approaches, occasion activation, and portfolio evolution.
• Drive alignment with key bottlers, providing clear guidance for their working teams during the planning phases.

2. Affordability Network Coordination

• Orchestrate the Affordability Networked Team to deliver holistic, actionable plans.
• Collaborate with Category, Franchise, Finance, Technical, and Bottler teams to co-create and integrate plans for key markets.

3. End-to-End (E2E) Planning

• Develop End-to-End plans from occasion-building strategies to POS activation.
• Ensure readiness for fast execution at the start of each annual cycle.

4. Ways of Working & Governance

• Establish productive partnerships with the Affordability team, Franchise Frontline Commercial and Marketing teams, and Bottling partners to ensure effective collaboration.
• Share experiences and build system-wide knowledge/capability for delivering at scale.
• Governance:
  • Project management for ABP delivery and development of LRP.
  • Define clear KPIs, progress tracking, and dashboards to monitor execution.
• Drive Operational Excellence by integrating key aspects like business planning for packaging development and supply chain coordination.

Key Working Parameters

Required Experience:

• 12+ years’ experience in critical commercial areas such as Revenue Growth Management (RGM), point-of-sale (POS) execution, or shopper/consumer marketing.
• Prior experience managing Portfolio/Channel P&L is a strong advantage.
• Proven leadership in a complex system environment with demonstrated ability to influence, drive alignment, and execute plans.
• Passion for learning (business and cultural contexts) while developing teams and transferring key skills.

Preferred Location:

Based in Egypt (preferable).

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Skills:

Media Planning; Leadership; Promotional Strategies; Price Management; Marketing Campaigns; Key Performance Indicators (KPI); Category Management; Integrated Marketing; Sales Analysis; Competitor Analysis; Product Roadmapping; Marketing Strategies; User Experience Analysis; Microsoft Office; Search Engine Optimization (SEO); Communication; People Management; Digital Marketing; Teamwork; Search Engine Marketing (SEM); Brand Management; Finance Strategy; Financial Forecasting