Join Us
At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.
Role purpose:
As an GTM Channel Manager, you will be responsible for managing and growing Vodafone’s tiered partner ecosystem. This role will work closely with the OpCos and focus on driving partner performance, engagement, and satisfaction through structured programs, strategic account planning, and collaborative execution.
You will work closely with the Markets (OpCos), Commercial, Marketing, Product, and Sales Enablement teams to ensure partners are equipped to deliver growth and value across all tiers. You will also lead efforts to optimize partner journeys, support tier progression, and ensure consistent program adoption and alignment with Vodafone’s commercial goals.
Key accountabilities and decision ownership:
• Design and implement a structured, tiered partner program that clearly defines eligibility criteria, performance thresholds, and benefits at each level, ensuring partners are incentivized to grow and progress through the tiers.
• Support setting and tracking indirect targets and performance KPIs across partner segments, using data-driven insights to identify high-potential partners and tailor support accordingly.
• Support the development and management of incentive schemes aligned with commercial objectives, motivating partners to achieve sales goals, adopt new propositions, and drive market penetration.
• Serve as the central coordination point for all markets for channel management, aligning internal teams to deliver consistent partner enablement, communications, and go-to-market support.
• Build and manage strong relationships across all partner tiers, including onboarding and collaborating with global partners to ensure alignment with commercial goals and long-term growth.
• Monitor indirect seller productivity and market coverage, identifying performance gaps and deploying targeted enablement or structural adjustments to maximize channel efficiency.
• Lead the implementation and adoption of PRM platform (Partner Relationship Management) across Vodafone OpCos, ensuring seamless onboarding of partner sellers, centralized visibility of partner performance, and streamlined collaboration across markets.
• Share indirect channel best practices, success stories, and learnings across Vodafone OpCos to drive consistency, scalability, and continuous improvement.
Core competencies, knowledge and experience:
• Strong relationship and stakeholder management
• Strategic thinking with a focus on partner growth and enablement
• Data-driven decision-making and performance analysis
• Effective communication and cross-functional collaboration
• Agility in managing multiple partners and adapting to evolving priorities
Must have technical / professional qualifications:
• Bachelor’s degree in Business, Marketing, or a related field
• Experience in channel account management, partner programs, or indirect sales roles
• 4-6 years of relevant experience
• Strong understanding of partner segmentation, tiering frameworks, and indirect go-to-market models
• Proficiency in CRM and partner management platforms (e.g., Salesforce, PRM tools), with strong reporting and data interpretation skills
