Overview
We're hiring a Paid Social Officer to be based in Egypt for our client - one of MENA’s leading retail brands. They will manage Meta, Snap, and TikTok campaigns, focusing on full-funnel strategies to drive store and eCommerce performance. They’ll also support daily campaign execution, optimization, and reporting, with a strong focus on customer engagement and ROI.
Responsibilities
Campaign & Account Management
- Set up and maintain Paid Social accounts for Non-Core brands as required, including billing and marketing tracking
- Build and launch campaigns for Non-Core brands as per agreed media plans and within agreed budgets
- Monitor performance and optimize campaigns for Non-Core brands to achieve or exceed customer, marketing and commercial KPIs
- Manage Paid Social advertising spend to agreed budget and assist with month-end accounting process
Reporting & Analysis
- Build and share in-flight campaign reporting for Non-Core brands
- Perform ad-hoc analysis as required eg. creative asset performance
- Help to create post campaign reviews to Non-Core brand stakeholders
People
- Work closely with and support other members of the Paid Social team within and across divisional squads
Expertise
- Maintain a good level of knowledge in your field of expertise and be aware of key industry innovations
- Look for new opportunities and make suggestions as to how things can be improved.
Qualifications
- Relevant marketing degree or professional qualification
- At least 1 years working in Paid Social advertising, directly managing accounts to achieve a variety of marketing and commercial objectives
- Experience interpreting and leveraging a variety of KPIs, attribution metrics and models to understand and optimise account performance
- Fashion, home furnishing and beauty experience
- Experience of MENA markets
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