Senior Content Specialist

• Responsible for developing, managing, and optimizing content strategies across all digital and offline channels. This role will play a key part in shaping brand messaging through compelling storytelling, enhancing audience engagement, and supporting marketing campaigns to drive business growth.
• Collaborate with MarComs teams to create a content strategy aligned with business goals.
• Develop and execute compelling narratives and storytelling frameworks that align with brand messaging and resonate with target audiences.
• Plan content calendars across all platforms, including website, blog, social media, email, and print.
• Write, edit, and proofread clear, engaging, and SEO-friendly content for various formats (articles, press releases, web pages, case studies, white papers, video scripts, newsletters, brochures, blogs, etc.).
• Ensure all content is on-brand, consistent in style and tone, and optimized for different audiences.
• Oversee content publishing and ensure deadlines are met.
• Work with designers, videographers, and other content creators to deliver multimedia content.
• Implement SEO best practices in content creation.
• Analyze content performance and make recommendations for improvements.
• Provide content support for marketing campaigns, product launches, and events.
• Develop creative copy for digital ads, email campaigns, and social media promotions.
• Develop and edit content for newsletters, collaterals, presentations and reports for GS group of companies
• Source, onboard, and manage external vendors, media agencies, translators, and freelancers to support content creation, localization, and other content-related needs, ensuring quality, adherence to brand guidelines, and effective budget management.
• Mentor junior content writers and provide editorial guidance.
• Collaborate with internal stakeholders and subject matter experts to ensure content accuracy and relevance.
• Follow industry-related news and generate ideas around trending topics
• Participate in other projects and perform other tasks as assigned

• Bachelor’s degree in marketing, Communications, Journalism, or related field.
• Excellent analytical and problem-solving skills.
• Creative thinker with attention to detail and excellent communication skills.
• Excellent command of English and Arabic

• 6+ years of experience in content creation, content marketing, or editorial roles-Exceptional writing, editing, and storytelling skills in English and Arabic with a strong understanding of narrative structure and audience engagement.
• Strong understanding of SEO and content performance metrics.
• Proficiency in content management systems (CMS) and digital marketing tools.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Bachelor’s degree in marketing