Home Appliances OR Sales Assistant Manager

Is responsible for driving sales growth, market share, and profitability of home appliances within the organized retail channel through distributor partnerships. This role manages the distributor–retailer relationship for key OR accounts, ensuring effective execution of sales, visibility, and promotional strategies that align with company objectives.

• Develop and execute business plans for organized retail accounts in coordination with distributors.
• Manage the sell-in and sell-out process through distributors to OR partners.
• Monitor stock levels, order flow, and retail execution in collaboration with distributors.

• Act as the primary point of contact between company, distributors, and OR accounts.
• Support distributors in negotiations with OR chains, ensuring company interests are safeguarded.
• Align on trade terms, pricing, and promotions to drive sustainable business growth.

• Deliver sales, revenue, and market share targets through effective distributor management.
• Track distributor performance across sell-in, sell-out, and inventory KPIs.
• Ensure proper product mix and availability at OR outlets.

• Implement in-store visibility and activation plans through distributors.
• Coordinate with marketing teams to roll out promotions, launches, and campaigns at OR outlets.
• Monitor execution quality and ROI of trade marketing investments.

• Track competitor activities, pricing, and promotional strategies in the organized retail channel.
• Share insights and recommend actions to protect and grow market share.

• Bachelor’s degree in business, Marketing, or related field (MBA preferred).
• 5–8 years of experience in sales/account management, ideally within Home Appliances industry.
• Strong understanding of organized retail dynamics and distributor management.
• Proven negotiation, relationship management, and commercial acumen.
• Analytical mindset with ability to work with sales and market data.
• Strong communication, presentation, and influencing skills.