Performance Marketing Manager (Real estate)

York Towers is a global luxury real estate development leader of York Holding Group. Since 2016, we have delivered exceptional properties and managed six dynamic projects across five countries and three continents. With eight offices worldwide, we leverage cutting-edge technology and market insights to create multicultural residential communities that redefine modern living.

Position Title: Performance Marketing Manager

Department: Marketing Department

Reports To: Marketing Director

Collaborates With: Digital Marketing Manager, Marketing Managers, Branch Managers

Autonomy Level: IV – Makes most decisions independently but seeks approval for major

ones

Work Schedule: Monday – Friday (10:00 – 19:00)

Work Setting: Based in Egypt (Remotely )

Job Summary

The Performance Marketing Manager is responsible for generating qualified leads,

executing performance-focused campaigns, and ensuring that digital advertising

strategies deliver strong ROI across all active channels. This role involves creating,

managing, and optimizing lead generation campaigns, coordinating marketing execution

with branch managers, and aligning with internal stakeholders to support business

growth.

Main Functions & Responsibilities

1- Campaign Management & Execution

• Plan, launch, and optimize digital lead generation campaigns across Meta,
  
  

Google, TikTok, and other relevant platforms

• Create ad copy, select visuals, and manage targeting for each campaign based
  
  

on project needs

• Conduct daily performance monitoring and adjust campaigns to improve CPL
  
  

and conversion rate

• Test creatives and messaging using A/B experiments and refine based on data
  
  

2- Lead Generation & Funnel Ownership

• Ensure a continuous flow of qualified leads to sales and call center teams
• Track lead quality, volume, and CPL across campaigns and regions
• Align campaign tactics with sales feedback to improve lead relevance and funnel
  
  

efficiency

3- Coordination & Execution Support

• Collaborate with branch managers to support regional marketing plans and
  
  

promotional efforts

• Ensure alignment of campaigns with local market conditions and sales goals
• Coordinate campaign execution with Digital Marketing Manager and
  
  

content/design teams

4- Reporting & Analytics

• Generate reports on campaign KPIs: CPL, CPA, CTR, impressions, conversions,
  
  

ROI

• Use tracking tools (pixels, CRM tagging) to monitor campaign performance
  
  

accurately

• Provide weekly and monthly reports with actionable recommendations
  
  

5- Optimization & Innovation

• Research audience behaviors and trends to identify performance opportunities
• Test and implement new channels, tools, and formats to expand reach and
  
  

reduce costs

• Contribute to the broader marketing plan with performance-focused strategies
  
  

Education

Qualifications & Requirements:

• Bachelor's Degree in Marketing, Advertising, Business, or a related field
• Certifications in PPC, Google Ads, Meta Ads, or similar are preferred
  
  

Experience

• 3+ years of experience in digital marketing or media buying roles
• Hands-on experience managing paid campaigns and performance analysis
  
  

Tools & Platforms

• Meta Ads Manager, Google Ads, TikTok Ads
• Google Analytics, Facebook Pixel, CRM Platforms (Bitrix24, Odoo)
• UTM tracking tools, Excel, or Data Studio for reporting
• Creative platforms (Canva or coordination with the design team)
  
  

Key Performance Indicators (KPIs)

• Cost per Lead (CPL) and Cost per Acquisition (CPA)
• Total leads generated by campaign and region
• Conversion rate from lead to sales-qualified lead
• Ad campaign CTR and engagement rate
• Campaign ROI and performance trend (MoM, QoQ)
• Budget utilization and cost efficiency per channel