Position Overview
The Senior Manager, Marketing is an individual contributor who reports to the Senior Director, Frontline Marketing. This role will be based in Cairo, Egypt.
What You will Do
- Will be the marketing lead for the respective country/region with the overall responsibility for the local relevance, alignment and implementation of marketing plans.
- Work closely with Country team, Bottling partners and collaborating across all functions to deliver the business plans as measured by volume, share and profit.
- Lead the execution and amplification of marketing plans in the local market as per the brands strategy and operating unit strategy.
- Provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights).
- Develop relationships with key partners (bottlers) and ensure alignment and buy-in on marketing agenda.
- Coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
Role Requirement
- Bachelor's Degree in Marketing or related fields.
- 8+ years marketing and leadership experience.
- Direct experience with execution of marketing plans.
- Business and commercial acumen.
- Experience working in cross-functional and cross-geographical teams is preferred.
- Experience in managing marketing budgets.
- FMCG Experience is an added advantage.
Functional Skills:
- Brand activation and execution of marketing plans.
- Project Management .
- Business / Commercial Acumen .
- Relationship management (with internal & external stakeholders).
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.