Senior Marketing Associate- Employer Branding
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The opportunity:
We are seeking a dynamic and proactive Employer Branding Senior Associate to join our MENA Employer Branding team, dedicated to amplifying our employer brand externally. This pivotal role is responsible for crafting and executing innovative brand and marketing strategies aimed at attracting top talent, from early campus recruits to seasoned professionals. The associate will collaborate closely with the recruitment, marketing, and global employer brand teams to develop compelling content that showcases our company's unique culture and diverse career opportunities. Key responsibilities include managing social media channels to strengthen our brand presence, conducting in-depth market research to identify talent trends in the region, enhancing the brand experience at every candidate touchpoint, and training our staff on LinkedIn best practices. This position offers an exciting opportunity to make a significant impact on our talent attraction efforts and contribute to our overall employer branding success.
Your key responsibilities:
Employer Branding Strategy:
- Collaborate effectively with team members to develop, localize, and execute the global employer branding strategy, ensuring alignment with growth areas, talent needs, and company culture.
- Translate the Employee Value Proposition (EVP) into compelling messaging across social media, programs, events, and recruitment channels.
External Marketing Campaigns:
- Plan and manage integrated marketing campaigns to promote our employer brand.
- Demonstrate expertise in various social media platforms, with a specific focus on LinkedIn.
- Adapt global toolkits and templates.
- Oversee the career site experience, optimizing content to improve the candidate experience.
Career Events:
- Collaborate closely with the campus recruitment team to plan and organize upcoming career events.
- Develop and align attraction strategies with recruitment initiatives.
- Support both in-person and online career events with effective branding and marketing strategies.
Internal Engagement:
- Contribute to the Employer Brand newsletter to raise awareness of ongoing initiatives.
- Train various teams on LinkedIn best practices to empower them as employer brand advocates.
- Maintain strong relationships with stakeholders and COOs to ensure they feel supported.
Insights, Analytics & Reporting:
- Report on key performance indicators (KPIs) such as brand awareness, application quality, engagement scores, and the ROI of campaigns and programs.
- Monitor competitor employer branding and recruitment activities, as well as industry trends.
To qualify for the role, you must be:
- Bachelor degree in Marketing, Communication or a related field.
- 4 to 10 years of experience in Marketing or related roles.
- Familiarity with various social media platforms and their role in employer branding & marketing
- Ability to develop innovative marketing strategies and campaigns.
- Proficiency in analyzing data and metrics to assess the effectiveness of branding efforts.
- Proficiency in LinkedIn is a plus.
- Strong communication skills in both English and Arabic.
- Excellent interpersonal and presentation skills to foster relationships with internal and external stakeholders.
- Proven ability to manage multiple projects and initiatives simultaneously.
- A passion for creativity and a drive for innovative ideas.
What we offer
At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more.
Are you ready to shape your future with confidence? Apply today.
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