Job Title: Social Media Specialist (B2B)
Location: Hybrid
Department: Marketing
Reports To: Operations Manager
Experience Required: 3–5 years (B2B focus)
Job Overview:
We are seeking a highly skilled and strategic Social Media Specialist with a strong background
in B2B marketing. The ideal candidate will be responsible for planning, executing, and
optimizing social media strategies across LinkedIn, X, YouTube, and other B2B-relevant
platforms. Your goal is to build brand awareness, drive engagement, and generate high-quality
leads for our clients.
Key Responsibilities:
• Develop and implement tailored B2B social media strategies aligned with client goals.
• Create, schedule, and publish engaging content across platforms, with a focus on LinkedIn
and other B2B channels.
• Collaborate with content writers and designers to produce high-quality visual and written
content.
• Monitor, track, and report on campaign performance using analytics tools (e.g., LinkedIn
Analytics, Google Analytics, Meta Dashboards, etc.).
• Stay current with B2B social media trends, tools, best practices, and platform updates.
• Engage with followers, influencers, and relevant communities to foster strong relationships
and increase visibility.
• Coordinate with the performance marketing team to align organic and paid social
strategies.
• Perform competitor and industry research to inform strategy and identify opportunities.• Support lead generation campaigns with content, targeting strategies, and performance
analysis.
Requirements:
• 3–5 years of hands-on experience managing B2B social media accounts, preferably in
an agency or multi-client environment.
• Strong portfolio of past B2B campaigns and results.
• Deep understanding of LinkedIn marketing, including organic growth and LinkedIn Ads.
• Strong knowledge of B2B buyer journeys and content funnels.
• Excellent writing, editing, and communication skills in English.
• Proficiency in tools like Hootsuite, Buffer, Sprout Social, or similar.
• Experience with analytics tools (LinkedIn Insights, Meta Business Suite, GA4, etc.).
• Basic knowledge of paid social campaign setup and optimization is a plus.
• Ability to manage multiple accounts in an organized manner, ensuring content quality
and consistency across platforms.
• Strong time management skills and commitment to meeting deadlines reliably.
Preferred Qualifications:
• Experience in B2B sectors such as SaaS, Translation, professional services, or
marketing/consulting.
• Familiarity with CRM or marketing automation tools (e.g., Buffer, HubSpot, Hootsuite,
Mailchimp).
• Basic design skills using Canva, Adobe Express, or similar tools.