About The Team/Role
At Thndr, we’re in a pivotal chapter of growth, transitioning from an exciting startup to a resilient and consistently expanding business. Our goal isn’t just rapid growth; it's about sustaining and scaling Thndr for the next decade while maintaining our competitive edge.
Some of the most relevant goals to the growth team from now until the end of 2027 include:
4x our revenues in USD terms.
Acquire 50k funded accounts in Saudi Arabia & UAE.
10x our user base.
We’re hiring someone who lives and breathes advertising messaging.
Your job is to figure out what we should say in our ads, and why it matters. You’ll turn product features and business goals into clear, compelling messages that convert. Then you’ll back each message with real proof points: stats, testimonials, outcomes, or anything that builds trust.
Once you’ve nailed the message, you’ll write clear briefs so our creative team can turn them into high-performing ads.
You’ll work closely with the growth, product, and creative teams. If you’re part storyteller, part strategist, and part translator between creative and business — this role is for you.
What You’ll Do
Message Strategy:
Develop campaign messaging that aligns with business goals, product positioning, and audience segments
Identify key claims and emotional hooks to use across performance and brand campaigns
Proof Point Mining:
Work with data, product, and customer teams to find concrete stats, testimonials, or outcomes that validate each claim
Build and maintain a proof point library for all product lines and campaigns
Creative Briefing:
Translate messages into detailed creative briefs for designers and video editors
Define tone, visual direction, copy angles, and CTA for each ad concept
Collaborate closely with performance marketers to test and iterate on messaging variants
What You’ll Need
2–4 years of experience in marketing, creative strategy, performance marketing, or content strategy
Exceptional copywriting and messaging skills — can distill complex ideas into sharp, actionable language
Strong storytelling instincts with a knack for persuasive communication
Detail-oriented with the ability to manage multiple campaigns and briefs at once
Bonus Points
Studied or Passionate about Psychology
Who Are We?
Thndr was founded with the dream to democratize access to investing through smart tech and human design, which is just a fancy way of saying giving anyone with a smartphone easy access to preserve and grow their wealth. At the same time, we’re promoting local investment products to propel the economies that we serve
History has shown that investing is the single greatest way to build long term wealth - but before Thndr, only a very small percentage of people had access to investing due to:
High barriers to entry - In the form of minimum account balances, brick and mortar onboarding and low financial literacy.
Irrelevant experience - Catered towards traders and financial experts, therefore alienating the majority of the population.
Fragmented offering - Investment products are not gathered in a single outlet.
On our short journey, we’ve validated that there is a need for our solution, as illustrated by these key figures:
3 million app downloads
$8.8bn in annualized traded value
#1 platform in terms of traded value
84% of our users are investing for the first time
65% of our users come from outside of capital cities and have previously had limited access to financial institutions
Building on our success with Thndr, we are continuing to change the culture and break down barriers by launching Rumble, the first-of-its-kind subscription-based investment recommendations platform.
Rumble was born with the vision to empower everyday individuals to build wealth confidently and intelligently through access to timely and in-depth advice from the industry’s top experts.
You can consider Rumble your new financial advisor. Going beyond traditional investment advice, offering long- and short-term investment recommendations and financial content through engaging articles and videos that can guide users on their financial journey and maximize their returns.
We’re proud of how far we’ve come and the size of our impact in just a few years - but we’re just getting started and are excited for what’s to come.
It’ll take a lot of passion, bold risks, and hard work to fulfill our mission of democratizing investing in MENA and giving everyone an equal opportunity to generate and grow their wealth.
At Thndr, we’re looking for people invigorated by our mission, not just those who simply check off all the boxes. We’re looking for people who are hungry to become agents of change and who understand the huge responsibility associated with dealing with people’s money.
