Job Requisition ID: 170781
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview of the role:
Responsible for identifying and successfully managing events-related projects such as exhibitions, grand openings, CSR events, retailer events, stage events, 3rd party events in CFC Mall, and sponsorships with the objective of maximizing exposure and providing a suitable platform for related advertising and promotion for Cairo Festival City Mall
What you will do:
- Create and prepare events budget, plan and coordinate the activities to coincide with important milestones of the project, the development program, and major festivals and events organized under the umbrella of the government. Present the budget to the Head of Marketing for approval, and subsequent to approval, administer it with the objective of utilizing the resources in the most effective manner.
- Continuously identify new and creative event ideas in line with key marketing objectives for the mall/as per the marketing plan.
- Identify key sponsors (in tandem with the specialty leasing department), suppliers, research entertainment opportunities, and carry out cost-benefit analysis to weigh the potential opportunity in terms of the cost involved, and the return on investment, as well as the achievement of business objectives, for presentation. Present such a proposal for review and approval by GM Marketing.
- Responsible for the preparation, implementation, delivery, and management of events team (made up of internal staff, consultants, and external contractors) for scheduled public and corporate events, optimizing PR exposure and related advertising and promotion opportunity during that period.
- Responsible for generating sponsorships for events and promotions.
- Together with the marketing communications manager, work on producing top-quality video productions for events/corp events to be used at exhibitions, internally, on YouTube, and for award submissions.
- Represent the company as the key liaison with outside parties in order to yield maximum exposure and leverage for the company in such forums. Gather and maintain good external contacts with suppliers, government bodies, and involved companies in order to source the best opportunities for Al-Futtaim Group Real Estate.
- Participate in hiring and training short- and long-term staff on events policies/procedures (i.e., DED permits/contracts) for exhibitions, events, and installations so that they may best represent Al-Futtaim Group Real Estate and project a professional image and level of knowledge about the project.
- Work on a retailer database to facilitate fast and effective retailer communication on an ongoing basis. Approach retailers for participation in events/campaigns
- Retailer Meetings/Annual General Meetings/Category Meetings
- Work on monthly retailer meetings to update key stakeholders/anchor retailers on events in CFCM to get a better return on retailer participation in /around the city.
- Align CFCM with 2 to 3 key charities in line with the positioning of the mall and ensure that all partners are aligned with CSR focus in order to achieve a holistic approach when it comes to CSR in the ‘City’
Required Skills to be successful:
Minimum 5 years in a well-established events management company, mall, retailer, or Real Estate (with good knowledge of the local marketing in terms of events/festivals/ded/dtcm/suppliers/agencies and companies engaged in events management).
What equips you for the role:
- Bachelor’s degree in marketing or related field.
- Prior experience in real estate, retail, or lifestyle brands is highly preferred.
- Experience working with or managing external agencies.
About Al-Futtaim Group Real Estate
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years.
Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.
AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.
