Campaigns Manager

Dsquares is more than just a loyalty program provider; our expertise lies in crafting loyalty solutions to give an unforgettable experience that keeps customers coming back for more. From concept to execution, we handle the entire loyalty journey, turning brands into beloved obsessions.

With our tech-savvy team and a passion for innovation, we're not just building programs; we empower businesses to build lasting relationships with their customers.

Our team is the heart of Dsquares. We believe that exceptional people create exceptional solutions. Our culture is built on openness, empowerment, and a shared passion for delivering extraordinary customer experiences. Join us and be part of a team that is redefining loyalty programs.

• More than rewards, we create experiences. And more than customers, we build advocates.
  

About The Role:

The Integrated Marketing Campaign Manager is a strategic and execution-focused role responsible for leading the end-to-end planning, execution, and optimization of multi-channel marketing campaigns. This role serves as the central point of contact for all assigned campaigns, ensuring alignment with business objectives and marketing goals. It requires close collaboration with cross-functional teams to develop clear campaign strategies, define KPIs, manage budgets and timelines, and deliver measurable results. The role also includes overseeing events and on-ground activations, analyzing campaign performance, and continuously optimizing for maximum ROI.

Key Duties & Responsibilities:

Mandatory:

• Ability to plan, build and execute multi-channel integrated marketing campaigns
• Ability to set success metrics, KPIs for campaigns and measure the results
• Manage each campaign timeline, budget
• Plan then execute events and measure the ROI from it
• Plan then execute on-ground activations then measure ROI from it

Campaign Strategy & Planning:

• Develop and implement comprehensive, multi-channel marketing campaign strategies aligned with overall business objectives, marketing goals, and target audience insights.
• Define campaign objectives, KPIs, target audiences, messaging frameworks, and channel mix for each campaign.
• Conduct market research, competitive analysis, and audience segmentation to inform campaign strategy.
• Collaborate with internal stakeholders (e.g., Product, Commercial, Sales, Content, Digital Marketing, Design) to ensure integrated campaign execution and alignment.

Campaign Execution & Management:

• Oversee the end-to-end execution of marketing campaigns, ensuring timely delivery and adherence to budget.
• Manage project timelines, resources, and cross-functional teams involved in campaign development and deployment.
• Coordinate content creation (copy, visuals, video) with content and design teams.
• Work closely with digital marketing specialists (e.g., SEO, SEM, Social Media, Email Marketing) to optimize campaign performance across platforms.
• Implement A/B testing strategies to continuously improve campaign effectiveness.

Performance Analysis & Optimization:

• Establish robust tracking and reporting mechanisms to monitor campaign performance against defined KPIs.
• Analyze data comprehensively (e.g., traffic, conversions, ROI) to identify trends, insights, and areas for optimization.
• Generate regular performance reports and present findings and recommendations to leadership and relevant teams.
• Proactively identify and implement optimizations throughout the campaign lifecycle to maximize results and achieve objectives.

Leadership & Collaboration:

• Serve as the central point of contact and project lead for all assigned campaigns.
• Effectively communicate campaign strategies, progress, and results to diverse audiences.
• Foster a collaborative environment with internal teams and external agencies/partners.

Budget Management:

• Manage and track campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI.

Requirements

Required Skills & Abilities:

• Good communication skills to work across teams
• Experience in Hubspot is an important plus
• Ability to work with vendors, agencies and suppliers
• Agile and able to work under stress
• Corporate background is a must

Technical Skills:

• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud).
• Strong understanding and experience with various digital marketing channels (e.g., SEO, SEM, Social Media, Email Marketing, Display Advertising, Content Marketing).
• Experience with CRM systems (e.g., Salesforce, HubSpot CRM).
• Basic understanding in web analytics tools (e.g., Google Analytics 4, Adobe Analytics).
• Familiarity with A/B testing methodologies and tools.
• Excellent command of MS Office Suite (Excel, PowerPoint, Word) & Google Workspace.

Soft Skills:

• Exceptional project management and organizational skills, with the ability to manage multiple campaigns simultaneously in a fast-paced/dynamic environment.
• Strong analytical and data-driven mindset, with the ability to translate complex data into actionable insights.
• Excellent written and verbal communication and presentation skills.
• Natural leader with proven ability to influence, collaborate, and build strong relationships across teams.
• Creative thinker with a problem-solving approach.
• Highly motivated, proactive, and results-oriented.

Education & Experience:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 8+ years of progressive experience in marketing, with at least 1+ years specifically in a Campaigns Manager or similar role, overseeing multi-channel marketing campaigns.
• Proven track record of successfully planning, executing, and optimizing integrated campaigns that achieve measurable business results (e.g., lead generation, customer acquisition, revenue growth).
• Experience working in B2B, B2C, or both environments.

Benefits

• Comprehensive Wellbeing: Enjoy peace of mind with our private medical insurance and life cover, plus extra days off for every year you're part of the team.
• Financial Growth: Reap the rewards of your hard work with our annual profit share and competitive compensation packages.
• Work-Life Balance: Achieve optimal well-being with our hybrid work environment, generous maternity and paternity benefits, and regular team-building events.
• Continuous Development: Expand your horizons through our commitment to learning and development opportunities.
• Perks and Privileges: Celebrate your journey with us through birthday offs, mobile allowances, transportation support, and a host of other employee-centric perks.