Category
Smoke-Free Products
Standard
Location
Cairo, Egypt
Job Id
14225
Job Type
Full Time
Posted Date
08/21/2025Req ID
14225Job Type
Full TimeDate Posted
08/21/2025Be a part of a revolutionary change
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions.
The Smoke Free Products (SFP) Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to millions of adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future.
Here, you can make a difference. You can craft communication strategy, exciting campaign at global level driving robust attrition among target audiences. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills; collaborating across functions, markets and regions. If you want to make a life-changing impact on consumers, there’s no better place!
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions.
The Smoke Free Products (SFP) Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to millions of adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future.
Here, you can make a difference. You can craft communication strategy, exciting campaign at global level driving robust attrition among target audiences. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills; collaborating across functions, markets and regions. If you want to make a life-changing impact on consumers, there’s no better place!
We are looking for a Consumer Insights & Analytics Lead who will enable decision makers to act on relevant, timely and actionable insights and information about the consumer and the marketplace through crafting and implementing relevant research projects and driving analysis. This role is based Cairo.
More specifically you will:
- Design and implement research studies to help the market achieve the business objectives
- Lead the analysis and interpretation of results and present key findings and recommendations
- Drive the market research process through optimizing research briefs, suppliers’ choice, methodologies and analysis to ensure the highest quality from pioneering agencies in a cost-effective manner
- Drive data extraction, analysis and synthesis that focuses on strategic priorities
- Provide comprehensive additional analyses by considering all relevant data from various research studies to improve consumer and market understanding.
- Generate and contextualize consumer and market insights, then translate them into actionable recommendations
- Stay ahead of the latest innovations in market research to ensure the most relevant and advanced methodologies are used to facilitate the collection of actionable consumer and brand knowledge
- Actively seek out concept and project knowledge, findings, and best practices from other markets
Who we’re looking for:
- Graduate in Business Administration, Marketing, or any related field
- Minimum 7 years of proven experience in market research, insights, consumer experience, business intelligence, planning, analytics and/or similar fields
- Good knowledge of statistical analysis techniques and tools (Power BI, Google Analytics and any other data analytics)
- Strong communication and interpersonal skills
- Proficiency in English both written & spoken
What we offer:
Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
- Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore
- Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong
- Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress
PMI is an Equal Opportunity Employer
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