OverviewWe’re looking for a CRM Manager to lead lifecycle marketing at Telda. You’ll be responsible for building data-driven user journeys to engage, retain, and monetize our user base. You’ll lead all communications across push, SMS, in-app, email, and build automated flows that influence key product metrics.
Responsibilities: - Own and lead lifecycle strategies across onboarding, activation, retention, resurrection, and monetization.- Build automated journeys and campaigns across push, in-app, email, SMS, and WhatsApp.- Segment users based on behavior, recency, value, and product engagement.- Drive monthly uplift in active users and retention rate.- Partner with product, data, and design teams to ideate and ship high-impact campaigns.- Run experiments across messaging, timing, offers, and creatives; and optimize based on impact.- Use MoEngage (or similar tools) to build and analyze journeys and measure campaign ROI.- Coordinate cross-sell efforts between different products.
Required Qualifications
Education: Bachelor degree in Marketing or any related field.
Skills:- Strong knowledge of CRM tools (e.g., MoEngage, Braze, CleverTap, Leanplum).- Analytical and segmentation-driven; knows how to set up experiments and measure impact.- Deep understanding of user behavior and app funnel analytics.- Creative thinking with strong copy and user experience understanding.
Experience: 3–5 years of CRM or lifecycle marketing experience, ideally in a B2C app.
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