Location: Remote Type: Full-Time
We are seeking a talented Media Buyer to join our dynamic team. This role is ideal for a motivated digital marketing professional who excels in crafting high-performing campaigns and thrives in a data-driven, collaborative environment.
Key ResponsibilitiesStrategic Planning & Media Buying
- Develop and implement comprehensive media buying strategies aligned with marketing goals and audience insights
- Conduct in-depth market research to identify trends, consumer behaviours, and advertising opportunities
- Evaluate and select suitable media placements across platforms to maximise campaign ROI and reach
- Collaborate with stakeholders to define campaign objectives, KPIs, budgets, and timelines
- Create detailed media plans, including platform mix, scheduling, and asset allocations
Campaign Execution & Optimisation
- Execute and manage ad campaigns across:
- Meta (Facebook & Instagram)
- Google Ads (Search, Display, Shopping)
- TikTok, Twitter (X)
- Conduct proper A/B testing on creatives, copy, audiences, and bidding strategies
- Monitor campaigns in real time and make data-driven optimisations to improve performance and cost-efficiency
- Troubleshoot issues with ad accounts and liaise with platform support where necessary
Analytics & Reporting
- Implement robust tracking mechanisms to measure and analyse performance against KPIs
- Prepare and deliver:
- Daily campaign updates for internal review
- Weekly summaries with key metrics and strategic insights
- Midpoint and post-campaign reports using visual slide formats for client delivery
- Utilise analytics platforms (e.g. Google Analytics, Meta Ads Manager) to extract insights and recommend refinements
Collaboration & Innovation
- Work closely with creative, content, and business development teams to align campaign messaging with strategic goals
- Participate in collaborative brainstorming to develop innovative, audience-relevant campaign ideas
- Contribute to digital marketing proposal development, providing media planning input
- Keep up-to-date with advertising best practices, platform updates, and emerging technologies to inform strategy.
Qualifications & ExperienceEssential
- Minimum of 4 years’ experience in media buying, preferably within a digital marketing agency environment
- Demonstrated success in managing multi-channel paid media campaigns, especially across Meta and Google Ads
- Strong understanding of audience segmentation, bidding strategies, creative testing, and funnel optimisation
- Advanced proficiency in ad management and analytics tools (Google Ads, Facebook Ads Manager, Google Analytics, Excel)
- Strong communication and presentation skills, with the ability to convey complex data clearly
- Exceptional time-management skills and ability to manage multiple campaigns simultaneously
Desirable
- Experience managing large-scale advertising budgets with a focus on ROI and efficiency
Job Type: Full-time
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