Our client is a fast-paced digital growth agency specializing in helping DTC (Direct-to-Consumer) brands scale profitably. With a primary focus on Conversion Rate Optimization (CRO), the company offers comprehensive support across all stages of the growth funnel, including marketplace expansion, content creation, and paid acquisition strategies. As a rapidly growing agency, they are now seeking an experienced and versatile eCommerce Growth Manager to help manage and optimize eCommerce operations, lead acquisition strategies, and ensure continuous growth for their clients across multiple platforms.
Location:
Fully-Remote (Work from Home), 9 AM - 5 PM EST
Role Overview:
As a Performance Marketing & eCommerce Manager, you’ll take a hands-on approach to driving growth for eCommerce brands. You'll own the end-to-end process of various channels, such as product content management, paid acquisition strategies, SEO, CRO, and more. You'll also be responsible for coordinating cross-channel campaigns that foster business growth while leveraging AI-powered tools for content and SEO optimization. This role is perfect for someone who thrives in a dynamic and fast-paced environment, enjoys a mix of strategy and execution, and is eager to dive into the details of digital marketing across different platforms.
Key Responsibilities
eCommerce Operations & Marketplace Growth
Manage and optimize product listings on Shopify, Amazon, Etsy, Walmart, and other marketplaces.
Take ownership of product content, including product detail page (PDP) setup, SEO formatting, images, and categorization.
Research and explore marketplace expansion opportunities to drive sales growth.
Acquisition Strategy & Execution
Collaborate with internal teams to develop and execute paid acquisition strategies across platforms such as Meta, Google, and TikTok.
Understand how creative, offers, and landing pages impact paid media performance, providing valuable input for optimization.
Assist in the setup and management of affiliate, influencer, and referral programs to maximize customer acquisition efforts.
Work on cross-channel campaigns to support client growth and drive revenue.
AI-Powered SEO & Content Operations
Leverage AI tools (e.g., ChatGPT, Claude) to generate, edit, and publish high-quality blog and product detail page content.
Conduct keyword research and optimize website pages for organic search growth and visibility.
Develop and implement SEO and content strategies that align with the client’s business goals and KPIs.
CRO Awareness & Support
Apply Conversion Rate Optimization best practices across PDPs, landing pages, and post-purchase flows to maximize conversions.
Collaborate with the CRO team to ensure alignment between conversion goals and ongoing optimization efforts.
Support A/B testing initiatives and execution using tools like Rebuy, OCU, and PageFly.
Analytics, Reporting, and Insights
Analyze performance data using tools like Google Analytics, Shopify, Meta Ads Manager, and post-purchase surveys.
Identify areas of improvement and growth opportunities across all client campaigns.
Track and report client performance regularly, providing actionable insights for improvement.
AI & Automation Integration
Use AI tools (e.g., ChatGPT, Claude) to automate tasks such as content creation, planning, and workflow optimization.
Implement automation processes using tools like Zapier, Make, and Google Sheets to streamline repetitive tasks and increase efficiency.
Qualifications
Experience & Skills
3–5+ years of experience in eCommerce, digital marketing, or growth roles, preferably in DTC.
Strong understanding of Shopify and experience managing product listings and content across major marketplaces such as Amazon and Etsy.
Proficient in digital marketing channels including paid acquisition, affiliate marketing, SEO, and CRO.
Experience using AI tools and automation platforms such as ChatGPT, Claude, Zapier, and Make.
Technical Proficiency
Hands-on experience with eCommerce platforms and tools, including Shopify, Amazon, and other marketplaces.
Familiarity with SEO tools, Google Analytics, and reporting dashboards.
Mindset & Attributes
Highly analytical and data-driven, with the ability to take action based on insights.
Comfortable managing projects from strategy to execution and working in a fast-paced environment.
Growth mindset with a problem-solving approach to challenges and an ability to operate in ambiguity.
Strong communication skills, with a natural ability to collaborate with cross-functional teams.
Ability to take initiative, remain flexible, and adapt quickly in a dynamic environment.
What Success Looks Like
Successfully managing and optimizing client accounts across multiple eCommerce platforms.
Achieving growth targets, including increasing sales and improving conversion rates for clients.
Maintaining a seamless client experience, managing expectations, and delivering consistent results.
Contributing to continuous improvement in operational efficiency by leveraging AI tools and automation.
Consistently meeting deadlines and ensuring that client campaigns are executed on time and within budget.
Opportunity
This is a fantastic opportunity to join a forward-thinking and rapidly growing digital growth agency. As an eCommerce Growth Manager, you’ll play a key role in driving success for top-tier DTC brands. You’ll have the opportunity to work with a talented team, shape your own success, and contribute directly to the growth of the company. If you're driven, motivated, and passionate about e-commerce and digital marketing, apply today and take your career to the next level!
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
