About Jumia:
Jumia is a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.
Jumia is built around a marketplace and supported by a proprietary logistics business [Jumia Logistics] and a digital payment and fintech platform [Jumia Pay]. With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.
In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.
What we are looking for:
We are seeking a passionate Senior Performance Analyst to join our team.
Responsibilities:
- Collaborate with the marketing team to develop effective media strategies and plans
- Conduct research and analysis to identify target audiences and determine the most suitable media channels
- Support in creating media plans that align with campaign objectives and budgetary requirements
- Support in monitoring and optimizing media campaigns to ensure maximum performance and ROI
- Stay updated on industry trends, emerging technologies, and best practices in media planning and execution
- Utilize digital tools such as Facebook Ads Manager, Google AdWords, and analytical platforms (e.g., Adobe, Adjust, Power BI) to track and measure campaign effectiveness
- Generate insightful reports on campaign performance, providing actionable recommendations for future campaigns
- Collaborate cross-functionally with internal teams and external partners to ensure seamless execution of media plans
- On top of all invoice, billing and delivery issues. Knows when to escalate discrepancies to the manager.
Requirements:
- 2 - 4 years of experience in media planning and buying
- Knowledge of digital media channels, platforms, and tools
- Aware of the digital analytical tools such as Facebook Ads Manager, Google AdWords, and analytical platforms (e.g., Adobe, Adjust, PowerBI)
- Good communication and presentation skills to effectively support in media strategies and campaign results
- Detail-oriented and time management skills
- Ability to thrive in a fast-paced, deadline-driven environment
- Proactive and adaptable with a passion for staying updated on industry trends and emerging technologies
#LI-Onsite
We Offer:
- A unique experience in an entrepreneurial, yet structured environment
- A unique opportunity of having strong impact in building the African e-commerce sector
- The opportunity to become part of a highly professional and dynamic team
- An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders
