The Head of Content is the visionary that leads the creation and execution of the content strategy for her/his local market. She/He ensures year around relevant content for the defined audiences, working with the other Media House functions to ensure a holistic content plan for the audiences. She/He defines the quality standards for the development and production of video content, working with the local creative community to develop and produce strategic long form, live events, serialized formats or single short form videos. With the end goal of reaching more viewers and engaging them for as long as possible, the content output should appeal first and foremost to key local audiences and – when possible – also to international viewers. The Head of Content oversees all content produced and commissioned by her/his team of internal and/or external Producers and Content Specialists.
Job Description
- Has a vision of what we want to create and ensures year around relevant content for the defined audiences
- Sets quality-, cost efficacy- and creative standards for the development, production and commissioning of content in the market
- Identifies top production partners and talent in the local market, that can deliver innovative, state-of-the-art content from editorial to technical perspectives. Builds and maintains a network of companies, creative professionals, agencies, co-producers and partners within the specific country.
- Establishes strategic co-production opportunities with 3rd party broadcasters, platforms and brands.
- Oversees execution and production of content in collaboration with Production Management, guiding the local team through the process from concept phase to final delivery.
- Serves as the main POC for all Content-related matters, aligning and collaborating regularly with international Red Bull producers and HQ stakeholders, ensuring full transparency regarding project status and timelines.
- Identifies and develops new story angles for existing projects, genres and recurring content opportunities (Athlete Projects, Opinion Leaders, Events, Team Presentations, On Premise, Consumption Occasions etc.).
- Collaborates with the international Red Bull TV Live Team when live events take place in the country.
Qualifications
- Likely to be a senior content executive or Executive Producer by background, who has a proven track record for developing and executing content strategy. 10+ years overall media employment in TV production, commissioning or similar, ideally in factual entertainment, documentary or reality.
- Most recent work experience preferably as a staff member of a major TV network or large production company, or uninterrupted freelance work for top-tier companies
- University Degree level education (ideally in Communications, Journalism, Film Studies or similar)