We’re looking for a results-driven, creative, and hands-on Digital Marketing Specialist to take the lead on our paid media, brand campaigns, influencer partnerships, and digital content strategy. You’ll work across platforms from Meta and Google to TikTok and collaborate with teams to bring performance-focused, buzz-worthy campaigns to life.
Key Responsibilities:
Paid & Performance Marketing
- Plan, execute, and optimize paid campaigns across Meta, Google, and TikTok
- Track and analyze campaign metrics (ROAS, CTR, CPA, CVR) and implement data-backed optimizations
- Run A/B tests on creatives, audiences, and landing pages to improve results
Brand Campaigns & Promotions
- Oversee special deals and marketing campaigns with partner brands
- Coordinate launch timelines, visual assets, and campaign messaging across platforms
- Collaborate with the creative team to ensure campaigns are both effective and on-brand
Influencer Marketing & Content Production
- Manage influencer collaborations from briefing to posting
- Oversee the production of influencer reels, user-generated content, and campaign shoots
- Track performance and ensure alignment with marketing goals
Social Media & TikTok
- Supervise the social media executive to ensure content quality, consistency, and growth
- Oversee TikTok strategy and execution (content ideas, trends, influencer videos)
- Occasionally create or post content, especially during key campaigns and launches
Push Notifications & Email
- Write and schedule engaging push notifications for promos, launches, and brand moments
- Manage email marketing campaigns and flows via Klaviyo or similar platforms
- Segment and personalize messages based on customer behavior and insights
Content & SEO
- Collaborate on blog topics, SEO-rich product pages, and content planning
- Ensure messaging is aligned across all platforms and optimized for visibility
Requirements
- 2–4 years of experience in digital marketing (beauty or e-commerce experience is a plus)
- Proficient in Meta Ads Manager, Google Ads, and TikTok campaign management
- Experience managing influencer partnerships and campaign production
- Confident overseeing social media strategy and push/email marketing
- Organized, analytical, and proactive — with a creative spark
- Bonus: experience with Shopify, Klaviyo, Canva, or Adobe Suite
الإبلاغ عن وظيفة
