Influencer Marketing - Program Manager, Automated Marketing

Are you geared towards building relationships that continuously delight your customers? Are you excited about making history and driving significant impact? Amazon hires the world's brightest minds and offers them an environment in which they can invent world class solutions for our customers. If you are looking for a marketing role where you can flex your innovative ideas as well as your analytical skills, join Amazon Creators Business team where you will oversee influencer partnerships and make history.

Key job responsibilities
We are looking for an entrepreneurial, innovative and analytical candidate to drive influencer marketing engagement and adoption strategies at scale for the Amazon Influencer Program. The candidate should be able to work at a strategic and operational level generating growth plans and campaign optimization to drive influencer engagement and maximize customer impact using research insights, behavior and data. The role requires high engagement across multiple stakeholder teams in a fast-paced environment

• Establish influencer marketing as a strategic channel for customer acquisition and engagement by developing marketing strategies across all social platforms
• Develop recruitment plans to expand influencer base across segments (Micro/ Macro/ Midtier)
• Create compensation plans to maximize revenue and customer impact from influencer marketing
• Execute comprehensive and synchronized influencer activations with new launches, marketing priorities and social events
• Identify product enhancement opportunities by benchmarking and evaluating Customer and Influencer experiences
• Own P&L goals for customer acquisition and revenue generation
• Lead weekly, monthly, quarterly and annual business reviews, planning and reporting processes for influencer marketing
• Manage end-to-end influencer activation and engagement operations
  

A day in the life
Overseeing program metrics and strategizing new programs and initiatives that are considered business critical with significant impact. Drive local relevance and engage with influencers by prioritizing a balance between short- and longer-term growth objectives. Working backwards from influencers to identify new opportunities to diversify their product mix, customer engagement and reach. Analyzing market segment data to identify trends/opportunities, as well as assessing and improving business results. Working with Finance, Business Intelligence, Category teams and Product teams to analyze trends, understand business impact and replicate best practices at scale.

About the team
You will be joining our Creators team within Marketing; whose mission is to engage customers in their online journey and influence their product discovery and shopping decisions. Amazon Creators offers traffic diversity through thousands of sites which link to Amazon through content that engages customers at all stages of the purchasing funnel – from inspiration, to research, price checks, discovering a deal, or subscribing to a service.