Date Opened
06/03/2025
Job Type
Permanent
Industry
IT Services
Work Experience
4-5 years
City
Cairo
State/Province
AI Qahirah
Country
Egypt
Zip/Postal Code
11865
About Us
Index InfoTech is a leading business transformation consulting company. We serve SME and enterprise clients, driving their digital transformation strategy by encompassing business process re-engineering, digital design and architecture, deployment and maintenance of business critical solutions and services.
Headquartered in Dubai and offices in India, North America and the Middle-East and customers in all inhabited continents, Index is on the lookout to augment their awesome #IndexFam to continue delivering world-class enterprise solutions.
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Job Description
About the Role:
We are seeking a highly skilled and data-driven Media Buyer / Digital Marketing Specialist to join our marketing team. In this role, you will be responsible for developing, executing, and optimizing paid digital campaigns across various platforms.
Key Responsibilities:
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Develop and execute media buying strategies across multiple digital platforms (LinkedIn, Google Ads, Facebook, YouTube, etc.) to achieve campaign objectives.
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Manage end-to-end campaign execution, from initial briefing and audience segmentation to creative direction, ad trafficking, and budget allocation.
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Monitor and analyze campaign performance, using data and analytics to identify optimization opportunities and ensure campaigns are meeting or exceeding KPIs.
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Conduct A/B testing and multivariate testing on creatives, ad copy, and landing pages to drive continuous improvement.
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Collaborate with cross-functional teams, including content, creative, and analytics, to ensure campaigns are cohesive and aligned with brand messaging.
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Stay up to date with digital marketing trends, best practices, and platform updates to identify new opportunities and channels for growth.
- Prepare and deliver regular performance reports, campaign insights, and strategic recommendations to stakeholders.
Requirements
Qualifications:
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4-5 years of experience in media buying and digital marketing, preferably in a B2B or B2C environment.
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Strong knowledge of Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other programmatic platforms.
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Proven track record of managing budgets, analyzing campaign data, and achieving performance goals.
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Excellent analytical skills with the ability to interpret data and turn it into actionable insights.
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Proficiency in ad platforms and analytics tools (Google Analytics, Meta Insights, etc.).
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Strong communication and project management skills.
- Ability to thrive in a fast-paced, collaborative environment.
Preferred:
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Experience in conducting paid campaigns with successful records and achieved KPIs.
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Experience working with e-commerce, SaaS, or technology-focused brands.
- Certifications in Google Ads, Meta Blueprint, or other relevant platforms.
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