Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Job Description
Reports to: Exhibition Manager
The Role:
The Sales Executive is responsible for achieving and exceeding individual sales targets in accordance with the sales plan, through effective lead sourcing, client and relationships management. The Sales Executive will provide a professional level of customer service and account insight to prospective exhibitors.
Job Summary/Responsibilities
- Research and seek new leads, ensuring an active and ongoing sales pipeline.
- Achievement of individual sales revenue targets within timelines.
- Maintaining consistent and productive number of calls and meetings on a weekly basis.
- Monitoring and enhancing exhibitor satisfaction levels.
- Timely & accurate reporting of sales results and activities.
Main Duties & Responsibilities:
Sales:
- Achieve and exceed set revenue targets for the assigned products and events in accordance with the sales plan.
- Drive to seek new business leads, responding promptly and professional to incoming enquiries.
- Build and maintain strong client relationships.
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New business
- Developing new business and revenue streams, including sponsorship and other non-square metre revenue sources through market research, telephone contact, industry networking and client meetings.
- Actively seek/ research and generate new leads across the sector.
- On-site account management to achieve high exhibitor satisfaction levels.
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Customer retention
- Once new customers have been built you need to account manage achieve high exhibitor satisfaction levels.
- Ensuring adherence with exhibitor satisfaction guidelines.
- Securing feedback to be assessed on improvement strategies, and building relationships further.
Reporting:
- Data capture of sales activities/calls and updating the CRM.
- Completion of sales progress reporting (e.g. revenue vs target, activity reporting etc.
- Continually monitor and research the market using online resources, gaining customer feedback, attending competitor events where appropriate, and industry networking.
- Awareness and understanding of floor plan optimisation.
- Effective communication with other internal departments including operations, marketing, finance to maximise client experience.
- Perform any other duties commensurate with the grade and level of responsibility.
Qualifications
Minimum Education Level:
- Educated to degree level or equivalent.
Background Knowledge, Skills & Experience:
Essential
- Experience in sales and used to working towards targets.
- Highly driven and self-motivated.
- Computer literate and proficient in the use of commonly used business software.
- Effective verbal and written English communication skills.
- Strong interpersonal skills.
- Attention to detail.
- Numerate.
Desirable
- Awareness of exhibition industry.
- Tele-sales, media-sales.
- Relevant industry knowledge ideal.
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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