Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Job Description
Reports to: Senior Marketing Manager
The Role:
We are seeking a dynamic and tech-savvy Senior Marketing Executive to develop, implement, and optimize integrated marketing campaigns for trade shows, products, and events. The role involves driving multi-channel marketing strategies, managing content, and collaborating with partners and stakeholders to enhance brand reputation and achieve campaign goals.
Key Responsibilities:
- Develop and execute comprehensive marketing plans and campaigns across various channels (digital and offline).
- Coordinate with creative and related teams to implement content strategies that engage audiences and optimize ROI.
- Manage marketing materials and ensure timely delivery within budget.
- Use data and analytics to optimize targeting and segmentation of campaigns.
- Build and maintain long-term relationships with partners, media, and content providers.
- Oversee multi-channel marketing execution, including digital advertising, PPC, SEO, email marketing, and social media.
- Track campaign performance, providing insights and recommendations for continuous improvement.
- Ensure that all campaigns align with acquisition, engagement, retention, and brand awareness goals.
- Work independently with minimal supervision, showing strong initiative and time-management skills.
Qualifications
- Bachelor's degree in Business, Marketing, or related field, or equivalent practical experience.
- Minimum 3-4 years of experience in leading and executing marketing campaigns (both organic and paid).
- Proficiency in digital marketing platforms, including social media, web analytics, and email marketing.
- Strong copywriting and creative skills with experience in content creation.
- Excellent verbal and written communication skills in both English and Arabic.
- Highly organized with a strong attention to detail and ability to meet deadlines.
- Proficiency in MS Office (PowerPoint, Word, Excel) and experience with design tools like Canva.
- Experience with marketing automation platforms (e.g., Eloqua) and CMS platforms is a plus.
- Strong analytical mindset, capable of managing data and optimizing campaigns based on performance.
Desirable:
- Experience with marketing automation tools (e.g., Eloqua), social media management platforms (e.g., Sprout Social), and analytics platforms (e.g., Google Analytics).
- Event marketing experience.
This role is perfect for someone who thrives in a fast-paced environment and is passionate about leveraging technology to create innovative and effective marketing strategies.
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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