About the Role
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull’s target group and are responsible for driving the brand image and product understanding on their university campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales and manage the Red Bull brand on a student level (at their campus). This includes direct contact with consumers and customers, inviting product trial, in addition to working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative working atmosphere.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
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Be a Brand and Product Ambassador
- Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - answering any questions and concerns from consumers.
- Build and execute an insight driven plan that's innovative and tailored to your campus. The plan should engage & excite students whilst bringing the brand to life.
- Create a strong network, establishing and maintaining relationships with key local individuals.
- Drive the brand engagement on social media using authentic content.
Be a Sales Expert
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlet.
- Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.
- Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts.
- Ensure perfect execution of defined store standards.
Executional Excellence
- Deliver executional excellence and show love for the details in all areas of your role.
- Maintain and upkeep all Student Marketeer tools to ensure a premium brand image.
- Plan & report your activities via the dedicated online platform in a timely manner and with accuracy.
- Share ideas and collaborate with the team through regular face-to-face and online interaction.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- A second or third year student
- Excellent communication skills.
- Charismatic, energetic, positive and outgoing personality.
- Highly approachable and social with the ability to relate to different people in many occasions.
- Immersed in student life with thorough understanding of the university, city & region, incl. behind-the-scenes activities & hot-spots.
- Encompass a creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative.
- Ability to manage part-time work & studies and ideally available to work some evenings and weekends.
- An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation, and sales.
- Connected with a variety of influential groups and individuals on campus.
- Passionate about the Red Bull brand and product.
- Must have a valid driving license.
- Travel 0-10%
