- Develop and execute digital
marketing strategies to drive brand awareness, traffic, and conversions across
multiple channels, including but not limited to SEO, SEM, email marketing,
social media, and display advertising.
- Manage and optimize digital
advertising campaigns, including Instagram or Meta Ads, Snapchat Ads to achieve target ROI and KPIs.
- Conduct keyword research,
competitor analysis, and audience segmentation to identify opportunities for
campaign optimization and improvement.
- Collaborate with design team for social media
assets & create
compelling and engaging content for digital channels, including website copy,
blog posts, social media posts, and email newsletters.
- Monitor and analyze
performance metrics, such as website traffic, engagement, conversion rates, and
ROI, to assess campaign effectiveness and make data-driven decisions.
- Stay up to date with industry trends, best
practices, and emerging technologies in digital marketing, and propose
innovative ideas to enhance our digital presence and performance.
Requirements
- Bachelor’s degree in
marketing, Communications, or a related field.
- 3-5 years of experience in
digital marketing, with a strong understanding of digital marketing strategies,
tactics, and tools.
- Proven track record of
managing successful digital marketing campaigns and achieving measurable
results.
- Proficiency in digital
marketing platforms and tools, including Google Analytics, Google Ads, Facebook
Ads Manager, and email marketing software.
- Excellent analytical skills,
with the ability to interpret data, draw insights, and make data-driven
recommendations.
- Strong written and verbal
communication skills, with the ability to create compelling content for digital
channels.
- Creative thinking and
problem-solving skills, with a passion for innovation and continuous
improvement.
- Ability to work independently
and collaboratively in a fast-paced environment, with strong organizational and
time management skills.