- Monitor and analyze onboarding funnel performance from app launch to account creation.
- Support in identifying drop-off points and recommending improvements to reduce abandonment rates.
- Execute A/B tests and onboarding experiments to enhance user flow and experience.
- Collaborate with product, UX/UI, and tech teams to implement journey optimizations.
- Assist in preparing performance dashboards, reports, and insight packs for internal review.
- Document user issues and assist in prioritizing onboarding enhancements.
- Track key onboarding KPIs and proactively flag performance issues or opportunities.
- Benchmark onboarding best practices in digital banking and fintech.
- Ensure all onboarding changes align with compliance and regulatory guidelines.
- Improvement in step conversion rates across onboarding funnel
- Reduction in user drop-off at key onboarding steps
- Number of UX/UI improvements deployed
- Time-to-implement onboarding optimizations
- Accuracy and quality of reporting & insights
- 2–4 years in digital banking, digital acquisition, or mobile product onboarding
- Experience in app analytics and funnel analysis
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