The Role
The Associate - Property Marketing Manager will support all Savills Egypt Property Management department in terms of marketing activities with responsibility for managing ongoing activity and management of specific projects. Working as the central point of coordination for specific projects and initiatives, the ability to work as part of a team and take responsibility for delivery, are all key elements of the role.
Key Responsibilities
Marketing for Managed Properties
In conjunction with the Head of Property Management, this role is responsible for developing and implementing innovative, comprehensive, and relevant marketing strategies and tactics for the managed projects inside the PM department of Savills.
This includes:
- Market research
- Asset positioning strategies and tactics
- Advertising and promotion strategies
- Event management including activations and project launches
- Communications, public relations, community management
- Supplier and agency management and management of the production execution
Additionally, you will be asked to:
- Develop marketing and communications strategies
- Manage and implement tactical marketing campaigns
- Maintain accurate records of marketing budget to ensure there is central visibility of all marketing spend, committed, and planned, for the financial year and as per client budget
- Constant liaison with the clients’ team to ensure they are provided with all the relevant project information
- Collate, monitor, and assess data on a weekly and monthly basis including tenant sales, traffic reports
- Ensure up to date competitor and market trend is communicated to the team on a regular basis
- Review and address the projects onsite and online presence on a weekly basis
- Generate report for campaigns, events, and other projects
- Propose, manage, and support initiatives to support leasing activity with prospective tenants and clients and develop business and the leasing activity
- Seek ways to improve value for money with existing suppliers by managing contracts and relationships for maximum gain.
- Manage agencies and their teams allocated for the managed projects
People Management
- Understanding the needs of all internal stakeholders through attending regular meetings and maintaining records of these meetings as required.
- Work with external consultants including advertising and public relations agencies as well as external
- Manage the team in an efficient and productive way through assigning tasks.
Skills, Knowledge and Experience
- A sound knowledge of key marketing principles and the implementation of marketing strategies
- Project and/or brand marketing experience in the property industry would be highly valued
- Team management and coordination
- Digital marketing knowledge
- Event management
- Client management
- Excellent experience in analytical and problem-solving skills
- High level of interpersonal, verbal, and written communication and presentation skills
- Project management skills, including critical path development
- Time management skills with the ability to deliver under tight deadline for multiple projects
- Ensure cross-departmental alignment
- Mastering the use of Microsoft Office applications i.e., Word, PowerPoint and Excel
- Excellent command of both the Arabic and English language
- Bachelor’s degree in Marketing, Communications, or other relevant degree
- 6-8 years of experience
