We are hiring a Performance Marketing Specialist to manage and optimize campaigns across TikTok, Meta (Facebook/Instagram), and Google Ads, with strong knowledge of Adjust MMP tracking. The ideal candidate has hands-on experience in scaling campaigns, analyzing data, and driving ROI.
Responsibilities:
- Plan, execute, and optimize performance marketing campaigns on TikTok, Meta, and Google Ads.
- Manage and implement conversion tracking, attribution, and event setup using Adjust.
- Analyze campaign data and create performance reports with actionable insights.
- Conduct A/B testing on creatives, targeting, and bidding strategies.
- Work closely with the creative team to provide data-driven recommendations.
- Stay up to date on platform updates, trends, and best practices.
Requirements:
- 2+ years of experience in performance marketing.
- Proven experience managing paid campaigns on TikTok, Meta, and Google Ads.
- Strong knowledge of Adjust MMP for attribution and event tracking.
- Analytical mindset with proficiency in Excel/Google Sheets and reporting tools.
- Ability to work in a fast-paced environment and deliver measurable results.
- Portfolio / Case studies required (previous campaigns & results).
Job Type: Full-time
Ability to commute/relocate:
- New Cairo: Reliably commute or planning to relocate before starting work (Required)
Experience:
- adjust: 2 years (Required)
- tiktok Ads: 2 years (Required)
- meta ads: 2 years (Required)
- google ads: 1 year (Required)
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