Leads Programming of Owned (redbull.com & Red Bull TV) and Managed 3rd party (YouTube, Facebook, Instagram, Snapchat, etc.) channels as well as Community Management. Is responsible to build Audience Engagement – reach, frequency and length of interaction – across those platforms by making sure to have the right content at the right time at the right outlet. Builds consistent programming plans to increase awareness and relevance of the Brand and its content offering. Drives social media insights and programming best practices through the organization.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
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Audience Development & Insights
Defines audience priorities in accordance with Media Network and Marketing teams. Provides performance and audience insights to optimize audience engagement.
Channel Management
Defines roles of owned and managed channels, identifies potential programming partner channels and builds consistent programming and release plans across the network. Grows locally relevant outlets through partnerships.
Optimizes channel performance and experience through scheduling, featuring, customized functionalities and smooth consumer journeys. Develops activation plans with Brand and Communications departments.
Guide the Social Media specialist in the Social Media direction and Community Management strategies.
Content Creation
Briefs specific content needs, co-creates Rolling Commissioning Brief with the rest of Red Bull Media Network team.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 1-3 years of experience in Digital Programming of channels/platforms.
- Related roles in similar sized Media Networks, such as Programming Specialist, Digital Marketing Specialist and Social Media Specialist with broad network of channels.
- Expert to identify where audiences live digitally and consume content and how to engage with them/program content against their consumption behavior.
- Marketing background or affinity.
- Hands-on experience running social and digital channels and a proven record of growing these channels.
- Analytic thinking with ability to translate into strategy and concrete initiatives
- Curious, open, creative
- Good presenter and motivator
- Travel 20-30%
