● Ensure strict adherence to Breadfast’s brand guidelines in all marketing efforts, ensuring a consistent and
cohesive brand image.
● Manage marketing campaigns across various channels both online and offline, including digital marketing,
social media, influencer partnerships & PR efforts.
● Identify growth opportunities by analyzing market trends, customer behaviors, and competitive landscapes.
● Develop, allocate, and oversee the marketing budget to maximize campaign ROI.
● Monitor budget utilization, ensuring cost-effective execution without compromising quality.
● Prepare periodic reports on marketing spend and performance to recommend necessary adjustments.
● Supervise the development and execution of omnichannel campaigns that reflect Breadfast’s brand voice and
vision.
● Review and approve marketing materials, ensuring alignment with brand standards and guidelines.
● Work closely with the creative team to maintain brand consistency across all touchpoints.
● Lead and mentor the marketing team, fostering a culture of innovation, collaboration, and high performance.
● Set clear goals for team members and provide guidance to achieve business objectives.
● Collaborate with the commercial team to align marketing strategies with business growth goals.
● Track and evaluate the effectiveness of marketing campaigns, providing actionable insights for continuous
improvement.
● Ensure timely reporting on key performance indicators (KPIs) to senior leadership.
● Stay updated on industry best practices and apply them to enhance Breadfast marketing strategies.
REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS:
● Bachelor’s degree in Marketing, Business Administration, or a related field.
● At least 7+ years of experience in strategic marketing roles, with 3+ years managing teams.
● Proven success in managing marketing budgets and delivering high-impact campaigns.
● Strong strategic thinking and problem-solving abilities.
● Expertise in brand management, campaign execution, and digital marketing tools.
● Excellent leadership and team management skills.
● Exceptional communication and collaboration skills.
● Results-driven with a focus on data-informed decision-making.
● Experience in retail, FMCG, or e-commerce industries is highly desirable.
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